Selected work
Systems that earn
their keep.
A small, deliberate portfolio. Each engagement is problem, approach, and measurable outcome. No spectacle.
AUDIO & MEDIA · 2025The email marketing system that runs itself
An audio software marketplace serving a community of over 650 000 users was struggling to keep up with a small team. We built a system that assembles the weekly email campaign automatically, freeing the team to focus on growing the business instead of rebuilding the same email every Monday.
OUR OWN BUILD · 2026One place to run a label
Marula Music is our own independent electronic label — releases, a YouTube channel, a sound design brand and a plugin brand, all run by one person. We built this one for ourselves first, which is why we know it holds up.
LEGAL PRACTICE · 2026One connected system for a legal practice
A South African legal practice was paying by the edit to update a seven-year-old website and chasing overdue accounts by hand. We rebuilt the site, connected it to their practice management system, and automated the follow-up around it.
AUDIO & MEDIA · 2026One vocabulary for 34,000 products
KVR Audio's product database had grown past 34 000 plugins, instruments, and soundware, classified by whatever tags a developer typed. We wrote a controlled vocabulary, mapped the mess onto it, and classified the live catalog.
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