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AI · Automation · Custom software

AI that does the boring work, so your team doesn't.

We're an agency building systems that take repetitive work off teams. Automation, AI where it genuinely helps, and custom software when nothing off the shelf fits. We map the friction, engineer the smallest system that works, and stay on after launch.

Start a conversationSelected work

People we've worked with

  • KVR Audio
  • Bitwig
  • Marula Music
  • MS&B, Inc.
  • Sonic Academy
Who this is for

Built for small teams carrying too much.

Five to fifty people, already running on software, no IT department, and a founder who signs off.

If you have a procurement portal, we're probably not your people.

A small studio. You work with the person who writes the code, not an account manager. Fewer handoffs, faster decisions, and one person who knows how the whole system fits together.

What we build

Three pillars. One method.

01

AI strategy & engineering

We clarify where models earn their keep and where they don't — then build the ones that hold up in production, and the tests that prove it.

  • Model selection
  • Assistants & agents
  • Testing & guardrails
02

Workflow automation

We connect the systems you already run so routine work moves without hand-holding, and your team stays in control of the decisions that matter.

  • Integrations
  • Process orchestration
  • Internal tooling
03

Custom software

We build the tools under the process: calm interfaces, durable data, no spectacle. Software that stays understandable as it grows.

  • Web apps & dashboards
  • APIs & data models
  • Long-term maintenance
How an engagement moves

A linear sequence. Each step earns the next.

[ 01 ]

Discover

We map the workflow, the friction, and where AI or automation actually earns its keep.

[ 02 ]

Design

We specify the smallest system that works: models, rules, handoffs and interfaces.

[ 03 ]

Build

We ship automation and custom software with the same restraint we bring to the brief.

[ 04 ]

Steady

We stay on for iteration and operations, so the system still runs the way it should long after launch.

Selected work

Problem, approach, outcome.

All work →
Gemini_Generated_Image_ftyl0eftyl0eftyl LargeCASE · AUTOMATION

The email marketing system that runs itself

An audio software marketplace serving a community of over 650 000 users was struggling to keep up with a small team. We built a system that assembles the weekly email campaign automatically, freeing the team to focus on growing the business instead of rebuilding the same email every Monday.
8 hours of weekly tasks condensed to 15 minutes on a Monday.
marula LargeCASE · AUTOMATION

One place to run a label

Marula Music is our own independent electronic label — releases, a YouTube channel, a sound design brand and a plugin brand, all run by one person. We built this one for ourselves first, which is why we know it holds up.
Six integrated systems, one operator
msbinc.africaCASE · CUSTOM SOFTWARE

One connected system for a legal practice

A South African legal practice was paying by the edit to update a seven-year-old website and chasing overdue accounts by hand. We rebuilt the site, connected it to their practice management system, and automated the follow-up around it.
No developer. No per-edit invoice. Reminders on a set cycle.
Field Notes

What we are thinking about.

All notes →
repeat Large
ArticleAug 2026

How to automate a repetitive task

To automate a repetitive task you write the steps as they actually happen, connect the tools that already hold the data, and leave a person on the cases the rule cannot see. The model, if you need one, comes last.
Read →
buzz
ArticleAug 2026

Buzz, agents AS team members

Block shipped an open source workspace where AI agents are members rather than bots. We have been running it. The idea underneath it is the most interesting thing we have seen this year, and we would still not move a client onto it yet.
Read →
laptop7 Large
ArticleJul 2026

What forward deployment engineering actually is

A plain read on the role suddenly named the hottest job in tech, why the term appeared now, and what it says about where AI value has moved.
Read →
Talk to us

Tell us what's eating your week.

Not sure what you need? Neither are most people when they call us. Tell us where the time goes and we'll tell you whether we can help. We take on a small number of projects each quarter, and we reply within two working days.

Start a conversationhello@rabbitholedigital.co.za

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